The brand is known for its futuristic forward thinking approach and a customer centric Video Games and entertainment products provider. The brand started off in 2011 with a range of products but was specialising in Video Games as well as other gaming categories like Board & Card Games at that time. Soon after its inception, the brand realized that they needed to include other products that fell into categories like DVD & Blu-ray, Music and Books. The said product range was added to the website and also made available a big range of Toys and Games.
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